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You've already seen a sample Dr.
Goldberg did for
Web Sites and Sound Bites®...this site. Here are other
samples, with introductory comments.
You can look at
each site by clicking on its www name, maximize the new window that opens, and
return here by clicking x at the top right of the new window.
The following sites were
designed by Dr. Goldberg for very busy and experienced clinical
psychologists. Since the best recommendation is a satisfied
customer, a reference letter from each is included. While these
samples show the quality of her work, web sites she designs do not
have to have the quantity of information these sites do nor are they only for experienced,
prominent professionals.
Beginners and businesses of
all sizes are welcomed...and get care, creativity, and customized web
sites.
The first 6 web site samples are
for psychologists, who are leaders of national and state psychology
associations.
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Dr. Goldberg
designed a web site for Dr. Katherine Nordal, when
she was a
psychologist in full-time independent practice
(has subsequently moved to one of the top positions
with the American Psychological Association,
as Executive Director for Professional Practice).
The web site is streamlined, yet conveys a tremendous
amount of information. It is easy to navigate to
find out about Dr. Nordal’s private practice,
numerous leadership positions in the American
Psychological Association and other organizations,
advocacy as a U.S. Congressional Science Fellow,
awards, extensive community service, personal
interests, and resource links. This web site
illustrates how careful organization, photos, and
visual simplicity can clearly, attractively, and
uniquely communicate a busy professional’s
accomplishments.
Dr. Nordal's WebSite
A
letter of recommendation from Dr. Nordal
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Dr.
Goldberg designed a web site for Dr. Catherine Masterson,
who is Secretary of the New York State Psychological
Association with over 3,000 members. While the site focuses
on Dr. Masterson's private practice and accomplishments as a
psychologist, Dr. Goldberg was so impressed with Dr.
Masterson's wildlife photography and enthusiasm for Africa
that she incorporated these into the site. Be sure to see a
sample of Dr. Masterson's beautiful wildlife photography,
which is a vicarious a trip to Africa.
www.DrMasterson.com
A letter of
recommendation from Dr. Masterson
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| Dr. Goldberg developed a web
site and logo for Dr. Rosalind Dorlen, as per her request
for a sleek, sophisticated site. Thus, minimal words and
bulleted lists present her substantial private practice and
leadership experience, as former President of the New Jersey
Psychological Association, developer of statewide programs,
and service on American Psychological Association
committees. She used the beautiful color of a dress
Dr. Dorlen wore in her bio photo as a background color for
the site.
www.DrDorlen.com
A letter of recommendation from Dr. Dorlen
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| In showing Dr.
Northman's credentials and honors, national
and statewide leadership, solution-focused
therapy and child custody forensic
specialties, and sophisticated tastes, Dr.
Goldberg incorporated photos and colors of
his very attractive office. She also used
quotes from Dr. Northman, which were in his
previous brochure.
www.DrNorthman.com
A letter of recommendation from Dr.
Northman
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The next 5 psychologists want
to publicize their books as well as their private practices and speaking.
Most delegated decisions and writing
to Dr. Goldberg, such as extracting information from long curriculum
vitae for narrative bios, from their books, and from book reviews. Although these web
sites promote clinical practice and books, you can see each is
unique and each reflects the psychologist's own personality,
specialties and niches, and therapeutic styles.
| Dr. Goldberg designed a logo for Dr. Crenshaw's
metaphor for children who have oppositional behavior.
She also developed fliers with registration forms for
his workshops, wrote promos for his books, designed
forms for online orders, and developed a shopping cart
for his books, DVD, and videotape. She highlighted his
books and their engaging pictures and provided samples
of his play therapy techniques in ways visitors can
easily spot and learn. Capturing the essence of
his play therapy techniques and warm playfulness, are
colorful photos of him with his puppets. To keep his site
fresh as his work rapidly grows, she does updates for
his workshops and speaking engagements when they become
sold-out and new dates are added and includes
announcements, reviews, and purchasing information when
his new books are published.
www.RhinebeckCFC.com
A letter of recommendation from Dr.
Crenshaw
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Drs. Vazquez, Lusterman,
Valentis, and Whiteman had previous sites by other web designers,
which were ineffective, such as some of the sites were disorganized, information
was difficult to find, and had dead links, and in all of them, it was apparent the designers did
not understand psychologists' work. Even
though these 4 web sites are revisions of sites by other designers
(as is Dr. Dorlen's discussed above), Dr. Goldberg designed the web sites you see entirely
from a blank screen so they do not resemble the originals .
| Because the designer of Dr.
Vazquez's previous site used a drab oatmeal background,
Dr. Goldberg decided to use warm colors to make the site
appealing, to capture Dr. Vazquez's warm personality,
and to be coordinated with her book covers. Then
Dr. Goldberg designed a logo using the same colors,
which combines Dr. Vazquez's Latin-American specialty,
the title of her newest book Parenting with Pride,
and the Spanish word for pride, orgullo, which
she uses as an acronym in her book and in her talks.
She extracted Dr. Vazquez's photo from a group snapshot
taken by a conference attendee instead of the formal
black and white photo on her previous site. The
banner atop each page emphasizes that Dr. Vazquez's
broad expertise extends beyond cross-cultural and
immigrant mental health to psychological services for
people who are American born and who are of all ages.
www.DrCarmenVazquez.com
A letter
of recommendation from Dr. Vazquez
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| Drs. Valentis' web
site by a previous designer, in collaboration
with a publisher and a publicist, was neat and
contained basic facts, but was more suited for a
textbook than popular book. It needed
appropriate sizzle. Thus, Dr. Goldberg read
their books and wrote descriptions by
understanding the content and readers. She
devised a Valentine connection between their
name and Romantic Intelligence theme as a memory
tool.
www.RomanticIntelligence.com
A letter of recommendation from Drs. Valentis
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| Dr. Goldberg designed Dr.
Whiteman's site to be user friendly to an international audience
seeking Holocaust information. Since English may not be their
native language, they may have limited experience with computers and
"mouse over" navigation,
and some Holocaust survivors may have visual and coordination difficulties as they
age,
she included large navigation keys and lots of "click here" cues to help them
navigate the site easily. To differentiate between the Holocaust and
the clinical psychology parts of the site, Dr. Goldberg referred to author "Dorit Whiteman" and
psychologist "Dr. Dorit Whiteman."
Dr. Goldberg wrote an invitation to Dr. Whiteman's Holocaust exhibit
at a museum and to her opening lecture, complete with travel
directions, on her web site. As soon as the exhibit left for
a tour, she updated the site for freshness. Likewise, as Dr.
Whiteman speaks throughout the U.S. and Europe and writes in
international publications. Dr. Goldberg also wrote the
promo for a sample chapter in Dr. Whiteman's forthcoming book for
children.
www.DrDoritWhiteman.com
A letter of
recommendation from Dr. Whiteman
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The next
web site is for a large firm.
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Dr. Goldberg designed
this site, its logo, and slogan for a large,
multidisciplinary mental health practice,
Parker, Schlichter & Associates, co-owned by a
psychiatrist and a psychologist. In
addition to the firm's pages describing its
services, unusual
flexibility is offered to its 14 licensed
professionals, who have the option of
- individual pages
with their own domain names, their own
e-mail addresses at their domain names, and
more space for their information
or
- sharing the firm's
pages and having their own e-mail prefixes
as part of the firm's domain name.
www.ParkerSchlichterandAssociates.com
A letter of recommendation from Dr. Schlichter,
co-owner
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The next site is for a
cognitive therapy center.
And the next 5 are for
solo independent
practitioners.
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Dr. Peeples
has a solo practice, in which she does
evaluations and therapy, for young children
through geriatric ages. She requested a
web site that is neat, organized, with easy to
read font, and "to the point." While not
wanting frills, she asked to personalize the
home page with her favorite meditation.
She wanted the site quickly and was amazed at
how fast it got done.
www.DrLillaKirkPeeples.com
A
letter of recommendation from Dr. Peeples
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Dr.
McCarel's web site is for a solo practice for a
broad age range of clients, with a focus on
health and stress management. Neat and
uncluttered, bullets and questions target
information quickly. Dr. McCarel's
individuality shines through her personal
welcoming statement and photos of her at work.
www.DrNancyMcCarel.com
A letter of recommendation from Dr. McCarel
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The testing and
assessment focus of Dr. Merladet's practice is
highlighted on his web site by photographs Dr.
Goldberg provided for the areas in which he
conducts assessment services. A photo of the Empire
State Building visually sets the location of his
office and name of his practice. She designed this
distinctive page layout to be commensurate with his
preference for a neat, balanced design and to
reflect his attention to details.
www.DrMerladet.com
A letter of
recommendation from Dr. Merladet
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| Dr. Goldberg designed
this web site describing Dr. Socket's services
for children, adolescents, and their parents and
office information, such as location and a map.
Dr. Goldberg provided photographs to illustrate
typical problems for which help is sought: a
child crumpling and throwing papers because of
frustration from learning disabilities, a girl
who has Down syndrome, and a family with a boy
who is restlessly squirming because of ADHD.
www.DrBonnieSocket.com
A letter of
recommendation from Dr. Socket
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| Dr.
McSweeney wanted a site reflective
of her mind-body-spirituality and
creative arts specialties.
Thus, she provided leaves she
photographed, a specific shade of
purple, and a photo demonstrating
biofeedback, which Dr. Goldberg
incorporated into the web site.
www.DrMcSweeney.com
A letter of
recommendation from Dr. McSweeney
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The following sites are the first
sites ever designed by Dr. Goldberg. They are for her
television program and workshop/consulting business.
Serendipitously, they led to
creating Web Sites and Sound Bites®
because people who saw them asked her to design their sites.
| This site Dr. Goldberg designed
shows diverse aspects of her work, but was done when starting her TV
program. Particular
goals were to publicize the weekly TV program of which she is Host
and Producer, "Dr. Carol Goldberg and Company," give its
schedule, and provide a place for viewers to find out about and
contact guests. A psychologist who saw it described as "solid
information, not a lot of hype." She
devised two unique navigational schema: a magnifying glass for
surfing the site and a TV screen for surfing her TV program's pages.
www.DrCarolGoldberg.com
(Of course, no reference
letter from herself, but she is a very satisfied client.) |
| While the above
site and the site Dr. Goldberg designed
for her workshop and speaking corporation, Getting Ahead Programs,® have some
content overlap, they look very different. These contrasting
examples were chosen to demonstrate the effects of color and other
visual attributes. In particular, the black background
simulates a darkened room, highlighting slides and videos projected
onto a screen.
www.GettingAheadPrograms.com
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You could have your site displayed along with these
samples. |
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by Carol Goldberg,
Ph.D.