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"Logos are
visual equivalents of sound bites and slogans...short, clever,
memorable identifiers of work," according to Dr.
Goldberg, who designs them. Besides unifying web sites,
they can coordinate stationery, cards, and all types of work
promotion. |
Here are some of the
logos and slogans Dr. Carol Goldberg created. Additional logos
and slogans she designed can be seen on samples of our web sites.
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clearly tells what
we do
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rhyme helps name
recognition and recall and adds zip
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shows Service Mark
Registration ® next to the name
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computer monitor
represents web site design
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TV screen
represents media
coaching, summarized in "sound bites"
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“Close the gap between where
you are and where you want to be.®" |
from the initials for
Getting Ahead Programs, G.A.P.,
the motivational slogan,
“Close the gap between where
you are and where you want to be.®" and an
arrow shaped logo with
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gap reminder of the slogan
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an arrow for progression
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an arrow as a pointer
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ladder for advancement
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green for growth and money
- shows Service Mark
Registration ®
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- blocks as a visual
reminder of Dr. Block's name
- a slogan to connect name and
specialty
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using the Greek letter Psi, as
both the symbol for psychology and for the W in the name
of The Washington Center for Cognitive Therapy |
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Parenting with
Pride |
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Dr. Carmen
Vazquez |
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using the colors from her book
covers, this logo incorporates the title of Dr.
Vazquez's book, Parenting with Pride, the book's
acronym word "orgullo" (pride in Spanish), her
Latin-American expertise, and her name |
SM |
 combines
a double C design for the
initial letters of Career Coaching,
an arrow representing speedy growth in clients, and a
motivational slogan
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combines Dr. Dorlen's name
with the symbol for psychology, in a streamlined and
sophisticated logo |
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PARKER |
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| SCHLICHTER |
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&
ASSOCIATES, PC |
multidisciplinary services coordinated for all of your
mental health needs
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incorporates symbols for
medicine and psychology for large, multidisciplinary
firm, whose co-owners are a psychiatrist and a
psychologist, accompanied by a slogan emphasizing its
all inclusiveness |
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 SM
Psychologists - The People Experts
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this slogan and logo appear
together and separately, including in different colors
and white/black reversal |
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PUBLIC INTEREST |
| PRACTICE |
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EDUCATION |
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| SCIENCE AND ETHICS |
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conceptualizes the profession
of Psychology as built on a foundation of science and
ethics, with practice and education as the means to
achieving the goal of helping the public
- the Psi symbol for
psychology
- foundation of science and ethics (at the base),
practice and education (the arms), goal of helping the public (at the top)
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The New York
State Psychological Association selected Dr. Goldberg's
slogan to be used in its Public Service Announcements
for television and radio broadcasts: "Psychologists
are the
people experts." |
All of these logos have
copyright, Trade Mark, and some have additional Service Mark Registration ®
from the United States Patent and Trademark Office.
| We can
design logos and slogans to identify your work. |
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by Carol Goldberg,
Ph.D. 
