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Work must be conducted as a business or
you will be out of work. Advertising is an important part of any
business.
Ridiculous as it may
seem, too many professionals do not realize they are in business and that
they must advertise,
learn business skills, examine the market and competition.
Just because
corporate abuses make the news does not mean business is inherently
unethical. There are bad apples in professions too. Businesses
can be ethical and make the world a better place.
If you think advertising is
unprofessional, consider the following.
- Professional
associations permit members to advertise their services, in ads that are ethical, honest, and in good taste.
- Prestigious
professional journals contain ads.
- Not advertising deprives people of your
services and products.
The key is to advertise
within professional ethical guidelines.
Find
out how Web Sites and Sound Bites® can help you advertise ethically.
Need more reasons why you
should publicize your work?
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by Carol Goldberg,
Ph.D.